![]() ![]() He then explains that catering specifically to those influential people will make your product or idea popular. In The Tipping Point, Gladwell argues that a few socially influential people are responsible for most word of mouth-and are therefore responsible for things catching on. (Shortform note: In Contagious, Berger describes the book (and the way it defines word of mouth) as a rebuttal to Malcolm Gladwell’s The Tipping Point. He then explains how to harness word of mouth to make something popular-whether it’s a product, a work of art, an article, or even just an idea. For something to be popular, he says, it (or its marketing) has to be interesting enough to get people talking. In Contagious, marketing expert Jonah Berger argues that the driving force behind products and ideas catching on-or, in his words, becoming “contagious”-is word of mouth. 1-Page Summary 1-Page Book Summary of Contagious ![]()
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